Facebook Complaints - "It's not sustainable"

Facebook Complaints - "It's not sustainable"

Posted by Sena Wheeler on

"It's not sustainable"
 
Diving a little deeper into Facebook complaints (from our non-customers), we are starting to hit a tender spot...
 
As a 5th generation fishing family, sustainability is at the heart of everything we do. Our commitment to preserving the long-term future of fish species and the health of the oceans is unwavering.
 
To be accused of the opposite is all too common as people often misunderstand the relationship between fish and fisherman. 
 
Here's another Facebook comment: 
 
"There’s no such thing as sustainable fishing in a dying ocean"
 
Overfishing is a real concern for our oceans, but it's an international and illegal fishing problem. Our domestic wild salmon industry on the other hand, is tightly regulated for sustainability.
 
Alaska's Bristol Bay, the largest wild salmon run on the planet set an all-time record for the largest salmon return ever recorded in 2022!
 
I don't think we would be seeing the largest salmon returns ever if it was dying. 
 
Wild Alaskan salmon is carefully managed for sustainability. Alaska actually has sustainability written into the state constitution, with no fish farming allowed in the state of Alaska to pollute the waters or spread disease.
 
Here’s on overview of our sustainable practices:
 
  • Every fishery we participate in is monitored and regulated by the state or federal management programs for sustainability.
  • The Alaska Salmon Fishery is RFM certified (Responsible Fisheries Management), meeting over 125 criteria for sustainability.

  • Our facility, 60° North Seafoods, is MSC certified (Marine Stewardship Council), which means it meets global best practices for sustainable fishing and traceability.
  • The Cordova fleet participates in a net recycling program, diverting over 263,000 pounds of gear from landfills and oceans.
  • We prioritize full-fish utilization: trimmings and scrape meat are used as chop or for smoked spreads — reducing waste.
  • Instead of styrofoam, we use Green Cell Foam for shipping, a compostable, water-soluble alternative.
  • We proudly support the Copper River Watershed Project, helping to protect the wild rivers and salmon habitats we depend on.

"The oceans are dying. We don’t need to eat the few fish who are left."

I disagree.

While this sentiment is rooted in a desire to protect, it misses the deeper reality.

Because fishing isn't just something we do — it's something we’ve done for generations. It’s woven into the fabric of ecosystems, into communities, into the very balance of nature itself. In places like Alaska, fishing isn’t a threat — it’s protection.

Take the Copper River, for example. If we stopped fishing tomorrow, it wouldn’t be the win for nature that some imagine.

Millions of salmon would flood back, spawn, die, and their decomposing bodies would overwhelm the river, increasing acidity and killing the very fish fry that should carry on the next generation.

That’s not hypothetical. That’s what actually happens when the system is thrown out of balance, and a reality that is managed for in our current system.

Alaska’s commercial fisheries aren’t free-for-alls. They are some of the most tightly managed, closely monitored systems on Earth. On the Copper River, we fish only twice a week — and only when upriver fish counts meet our strict goals to allow fish for up-river communities, subsistence harvesters, and natural reproduction without fouling the river with too many carcasses. This isn’t a careless harvest. It’s a deliberate stewardship.

Now imagine if no one fished at all...

Who would be left to protect these rivers?

If wild salmon lose their value and small fishing communities collapse, who will defend the last untouched spawning grounds from mining, logging, and development?

Who will stop the bulldozers from tearing into the headwaters of the greatest wild salmon rivers left on Earth?

The Copper River is still entirely untouched — no mines, no mills, no clear-cutting. Not by chance. Because it's a valuable resource.

But if people stop eating wild salmon, the protection disappears. 

Let’s be clear — we need better ocean management. We need large international no-fishing zones and enforcement of illegal fishing. But while the world works to fix what's broken, Alaska stands as the gold standard of sustainable fishing management.

So, if you care about the oceans, the rivers, the salmon, and the future —don’t stop eating fish.

Instead, be a conscious consumer. Choose wild-caught, domestic fish — even if it costs a little more. Because every dollar you spend is a vote for sustainable fishing regulations, clean water, healthy fish runs, protected habitats, and fishing communities who have been fighting to keep nature in balance for generations.

This is what I mean when I say: Eat wild to save wild.

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